EPOQUE

Created a premium patisserie concept for a particular West London audience - one that combines the refinement of French patisserie with the eclectic character of its surroundings.

The challenge was to make a new patisserie feel sophisticated and distinctive without becoming overly formal or inaccessible. The identity needed to suggest craftsmanship, elegance and quality while still feeling warm, inviting and relevant to a contemporary local audience.

Epoque imagines an era of elegance reinterpreted through a contemporary West London lens. Inspired by the graceful details of Parisian gardens, the identity combines verdant greens, soft neutrals, refined typography and handcrafted illustrative motifs. Classic references are balanced with playful details, creating a visual language that feels polished yet approachable. The name Epoque anchors the concept in a sense of timeless style: a patisserie designed to feel like a small escape from the everyday, where French heritage is expressed through a modern and welcoming experience. The project demonstrates how strategic positioning, naming and art direction can shape a coherent food and beverage brand from the ground up.