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Mind Work
Categories
Product identity, Packaging & Experience Design
Services
Concept Development
Naming
Product Strategy
Visual Identity
Packaging
Editorial Design
Experience Design
Credits
Concept, Creative Direction, Naming, Product Strategy, Visual Identity, Packaging, Editorial and Experience Design - Virginia Ganeva
Year
2024
Commissioned by The School of Life, this project asked for a tangible, desirable workplace wellness product for non‑creative teams: turn complex ideas around relationships, mindfulness, purpose and balance into a simple card deck employees would actually use in meetings and daily office life.
Research with people outside the creative sector showed they respond better to short, visual prompts than long exercises. The product needed to feel like part of the workspace, not an extra task. The strategy became “clarity made tactile”: a minimalist, calm object that makes mental health feel approachable in a busy, non‑creative environment.
The result is a 20‑card deck across four sections (Relationships, Mindfulness, Purpose, Balance) with a modular visual system, refined typography and soft colour accents. Compact packaging with layered tactility and subtle colour coding lets it sit naturally on a desk or in a meeting room. Used in‑person in team meetings, workshops and daily routines, the deck turns abstract psychological ideas into simple moments of reflection and connection.
